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Photography for packaging: simple steps on how to have it done right

Atlanta product photography: grill press as-is image

Atlanta product photography

About 30% of studio work  I do is for packaging, and  I would like to share what I have learned.
Simple tips and rules  on how to make product look best on a package. Shooting  product for a package sometimes is very similar to a catalog photography, or for a web (except resolution). However, there are few aspects which  photographer need to keep in mind during a shoot:

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Kitchen for food photographer: shiny and new!

We always had a kitchen in the studio, but was never actually shooting in it. It was mainly used for food preparation and styling, occasional party cooking, etc.  When I worked with Shirley Corriher, for a first time (see the result) , we used a kitchen a lot, most of  the cakes, biscuits and other sweeties which I do not know how to call, was made in our kitchen.

One of food images for Bakewise book

One of meals prepared in the kitchen for Bakewise book

Continue reading Kitchen for food photographer: small, but shiny and new!

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Watch photography: advantages of tilt-shift camera adapter

I continue to use my tilt-shift adapter for DSLR, and now I explore the limits of the system.  Below is the watch, at a very narrow angle, shoot by using  Rodenstock Rodagon APO 80mm F4 lens at aperture set to F16.

Watch photography using tilt-shift DSLR

The lighting schema is simple: two narrow soft boxes on top, each highlighted top and the bottom part of the watch.  There should not be direct reflection form  a watch’s glass, as it immediately become dull and low contrast. Continue reading Watch photo shoot: advantages of using tilt-shift camera adapter

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Studio in your hands: portable lighting setup for event photography

I am not an event photographer, but like any of you I enjoy shooting events I participate in. Let me show what I  use to get studio-like lighting in any regular size room (for a bigger ceilings, 30 and more feet it won’t work that good).

The main idea is to have more than one light sources: one for a  model and the second one is for reflection and the rest of the room. With only one flash attached, even if used with light diffuser, you can’t have good light spread. The best you will get  in a relatively large room   is a flat looking model and some shadow behind.

dual dedicated  flash setup for canon

dual dedicated flash setup for canon

Much better results will be by using 2 light sources:

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Lighting setup for business portrait

Several days ago we had a chance to do a photoshot for  good friend of ours, Lana Kravtsova (dreamfollowers.com). She is  true positive thinker and highly motivated business coach  as well as a great model:-) I was surprised how easy it was to work with her.
She was needed a few headshots for social media and business card, and I’ve  used lighting to  show her bright personality.

Studio lighting for a business portrait

Business portrait in a studio, straight shoot

Continue reading Photographing business portrait: the light and model

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Product Photography: shooting hi-end writting instrument, lighting setup and tips

Recently we’ve finished shooting  a line of hand made pens for PenzByDesign.com and I would like to share the lighting setup and few tips on how we did this project.

So, the pen:  Relatively simple object to photograph, right?  I’ve used narrow softbox on top to make that line-like reflection on a pen. However, one light source placed on top did not highlight a shines of a pen’s acrylic or wood trim.  This is why I’ve added two spot lights on each side of the pen.

Example of small reflective object photography in a studio

Example of small reflective object photography in a studio

Lighting schema:

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Photographing jewelry: the lighting setup, tips and tricks plus bonus video

When one of our client’s ask me to shoot  several bracelets, it looked like an easy task, at first.  But when we started to talk about technical requirements, the  photo session become more challenging than I was thinking…

First, he wants a spot-like gradient background, from deep purple to a complete black.
Second, bracelets must be shoot in frontal position, not a simple from-top shoot. Saying that they also mentioned that full bracelet must have as maximum details as possible.

So, how to get the first task done? Hang bracelet on a tiny fishing lines and project a a spot on a dark background? Master background digitally, after the shoot? I am not a big fun of such massive digital post processing, especially when I shoot for a catalog,  hundred of pieces. Same dislike of a complicated to repeat setups because of product’s quantity.

What I did is this: 2 light sources ( Paul. C Buff  monolights) , one mirror and one white paper background on   rails. Plus, unfortunately, one photoshop task for a post production, you’ll see later what I mean.

The setup, was simple: Jewelry was placed on a mirror positioned so it was reflecting a white paper backdrop  when looked from a camera’s angle. However, backdrop was black, as no other light source was pointed on a backdrop.  Narrow rectangular softbox was placed directly on top of the jewelry, so no lights was escaping on a backdrop behind.
Now only spot (honeycomb attachment was used)  needs to be pointed to appropriate place on a backdrop to create a nice gradient.
The same but in drawing:

Lighting schema for jewelry photography

Lighting schema for jewelry photography

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Kitchenware Photosession: shooting highly reflective objects

Everyone knows how tricky may be a shooting reflective object, especially if the object  is spherical shaped or cylinder, like a kettle.  Recently we had a photo session for a new Walmart kitchenware, and I want to share some tips and trick I was using to get it done.

First, a kettle:

Product kitchen Photography. Kettle.

Product kitchen Photography. Electric Kettle.

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Photo-session Warehouseman of the Year 2009 Winners for RefrigiWear, Inc.

Did you ever feel what a frozen chicken feels ? I recently had a chance to get an idea :-)

I was hired to shoot annual winners for Refrigiwear, Inc. These tough guys are working in a huge warehouse refrigerators and freezers,  25F – 0F temperatures around! It was  quite refreshing environment to work :-)   I am glad my Canon 1Ds Mark III was happy: no sensor noise  at all, working on 200-400 ISO settings.

Warehouseman of the Year 2009 photoshoot for RefrigiWear, Inc.

Warehouseman of the Year 2009 photoshoot for RefrigiWear, Inc.

The guy has a stack of packed ice on a background.
Continue reading Photo-session Warehouseman of the Year 2009 Winners for RefrigiWear, Inc.

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New Assignment: Beer, pouring beer and packed beer photographed.

Do you like a beer? I do,  a lot :-) .  Recently we met Jason,  co-owner of a new Atlanta  brewing company called Back Forty Beer Company.    This is how we got our new assignment: Beer and packaging shoot of “Naked Pig” ale:

Pouring beer image

Pouring beer image

The ale is really good, we have enjoyed it’s rich taste  after each pouring shoot :-) I especially like their slogan  “Get Naked and Enjoy!”

Continue reading New Product Assignment Photoshoot: “Naked Pig” Ale!

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